Community Management: una revisió crítica

ImageEn una entrada de Communiy Roundtable (A peer network for community managers and social media practitioners) anomenada Thoughts on the Emerging Discipline of Community Management , es comenta i fa referència als esforços que cal fer per anar cap a una Empresa 2.0.  Sembla que convergeix la discussió sobre eines 2.0 i la discussió sobre la gestió de la comunitat. Els punts clau i la reflexió són senzills:

The critical nature of the role itself
The tension between managing what a community wants and what the sponsoring business wants
The fact that community management is a ‘Jack of All Trades’ position
A recognition that if community management resources exist, they are often overwhelmed

I, for one, am glad to see the E2.0 conversation and the conversation around community management start to converge. For too long, the discussion of online community management has been mostly focused on customer communities and E2.0 has been largely focused on the tool sets.

S’adreça també el perill de cremar el paper de community manager. Els principals problemes són

Cultural change management
The importance of leadership
Creating community management roles that are feasible for a single individual
The power dynamics between internal and external influencers and associated issues
Managing and accounting for the altruistic nature of community participation

L’entrada de Community Roundtable és un recull molt interessant als voltants d’aquest nou camps. Val la pena fer-hi un cop d’ull. El que cal és veure la seva apliació al món universitari.