Edunomia – Un diari sobre aspectes de la Universitat – per Miquel Duran

És la innovació en l’ús de les xarxes socials a les universitats un disc ratllat?

Diumenge l’Inside Higher Education portava un article titulat 7 Years of Social Media Repetition – Time to Be Bold, Again on l’autor es plany una mica d’haver d’insistir de forma repetitiva en la conveniència de fer servir les xarxes socials entre els membres de la comunitat universitària.

Lately, a lot of my posts are starting to feel slightly like broken records. Spinning the same concepts and ideas over and over again with the occasional post that steps outside of the safe lane.

When it comes to learning new things, repetition can be a good thing. There are always going to be those who are just starting out with how they use social media for digital engagement. Learning in drips and drabs, blog content can serve as useful rungs in the greater picture of scaffolded learning.

However, that can create a rather bland experience for yours truly…as well as for those who have been long-term readers. A friend recently told me that I was too busy focusing on the “tried-and-tested” rather than trying to “be bold” and provocative with my blog posts.

L’autor (Eric Stoller) reconeix que és difícil separar l’aspecte personal del professional:

as our digital identities matter more and more, the blurring of professional and personal creates a massive challenge in so many different ways. It’s easy to champion digital presence, but the reality of the digital domain is that it’s a nuanced place that isn’t neat and tidy.

Sobre l’ús de les xarxes socials a les universitats, diu que

I cannot stress the importance of senior leaders actually leading when it comes to how social media is used at a university. They literally light the way for the rest of the team. Most large organizations are hierarchical and universities are extremely chain of command oriented. Leaders should lead or get out of the way.

Incorporating social media into the day-to-day operation of various departments and individual functions may require a motivating mandate from management. Reward those individuals and teams that create strategies and active implementation structures for digital engagement.

I finalment, es posa un repte per a 2018:

Social media isn’t new. There are new apps, but most of the functionality that exists today has been around for a while. Your organization is filled with awesome people who know how digital engagement works. Trust them. Learn from them. Work with them. Reward them for their efforts. Encourage experimentation and be bold.

Bones idees i consells per continuar innovant i avançant en la comunicació científica 2.0 – o comunicació científica digital.


This entry was posted on 26/12/2017 by in Blogs.